A recent national survey of more than 400 Australian small and medium businesses confirms what many of our clients already know — working with an insurance broker delivers real, practical value.

The research, commissioned by the National Insurance Brokers Association (NIBA) in partnership with CoreData and Insurance Advisernet, found strong levels of trust and confidence in brokers across the SME sector.

Among business owners who currently use, or have previously used, a broker:

• 84% trust their broker to act in their best interests
• 88% are confident their insurance cover is right for their business
• 95% say brokers are critical when it comes to claims
• 94% believe brokers improve their overall risk management
• On average, businesses save around 20 hours across the insurance process by using a broker

NIBA says the report provides, for the first time, a clear picture of what business owners value most — confidence, clarity, and having an advocate on their side when it matters.

As NIBA CEO Richard Klipin explains, the research highlights why businesses choose brokers and where the value is most tangible: building trust, cutting through complexity, and achieving better outcomes.

In an environment where insurance, regulation and risk are becoming increasingly complex, the findings provide clear evidence that brokers play a critical role in helping Australian businesses protect themselves and move forward with confidence.

How Action Insurance Brokers helps

At Action Insurance Brokers, our role goes well beyond arranging insurance policies.

We help clients by:

• Cutting through complexity – translating insurer wording, conditions and exclusions into clear, practical advice so you understand what is and isn’t covered.
• Ensuring your cover is right – tailoring insurance to your business, industry and risk profile rather than relying on generic, off‑the‑shelf solutions.
• Acting as your advocate at claim time – managing claims on your behalf, dealing with insurers, and pushing for fair and timely outcomes when it matters most.
• Improving risk outcomes – helping you identify and manage key risks so issues are less likely to arise in the first place.
• Saving you time and effort – handling negotiations, renewals, claims and insurer communication so you can stay focused on running your business.

In an increasingly complex insurance and regulatory environment, our focus is simple: to protect your business, reduce uncertainty, and deliver confidence that your insurance is working for you – not against you.